Difficulty setting personality after installing new user interface control board

Brand:GE
Model Number: GTW685BSL0WS
Main Symptom: cannot program new user interface control board
What happens & when: All lights flash when plugged in. I press and hold start button, but nothing happens. When I release start button, all goes black.

Error Code (if any):
Parts or tests already tried: User interface control board WH22X35757
Photos / video link:

With the unit not allowing you to program the board, it sounds like a there could be a communication issue. Double check all connections to make sure that there are no loose or damaged wires. If this is not the case then you may have received a faulty board.